{"id":97,"date":"2019-09-25T10:10:20","date_gmt":"2019-09-25T02:10:20","guid":{"rendered":"http:\/\/noise-maker.com\/?page_id=97"},"modified":"2019-11-15T10:43:46","modified_gmt":"2019-11-15T02:43:46","slug":"google-display-adwords","status":"publish","type":"page","link":"https:\/\/noise-maker.com\/en\/google-display-adwords\/","title":{"rendered":"Google Display + AdWords"},"content":{"rendered":"<div class=\"banner has-hover hide-for-small\" id=\"banner-1676979280\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div><!-- bg-layers -->\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1965842567\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div><!-- text-box-inner -->\n                            \n<style scope=\"scope\">\n\n#text-box-1965842567 {\n  width: 60%;\n}\n#text-box-1965842567 .text {\n  font-size: 100%;\n}\n\n\n@media (min-width:550px) {\n\n  #text-box-1965842567 {\n    width: 60%;\n  }\n\n}\n<\/style>\n    <\/div><!-- text-box -->\n \n        <\/div><!-- .banner-layers -->\n      <\/div><!-- .banner-inner -->\n\n            \n<style scope=\"scope\">\n\n#banner-1676979280 {\n  padding-top: 350px;\n}\n#banner-1676979280 .bg.bg-loaded {\n  background-image: url(https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/top-banner_google-1.jpg);\n}\n#banner-1676979280 .overlay {\n  background-color: rgba(0, 0, 0, 0.5);\n}\n#banner-1676979280 .bg {\n  background-position: 48% 43%;\n}\n<\/style>\n  <\/div><!-- .banner -->\n\n\n\n  <div class=\"banner has-hover show-for-small\" id=\"banner-1040820733\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div><!-- bg-layers -->\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1971887193\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div><!-- text-box-inner -->\n                            \n<style scope=\"scope\">\n\n#text-box-1971887193 {\n  width: 60%;\n}\n#text-box-1971887193 .text {\n  font-size: 100%;\n}\n\n\n@media (min-width:550px) {\n\n  #text-box-1971887193 {\n    width: 60%;\n  }\n\n}\n<\/style>\n    <\/div><!-- text-box -->\n \n        <\/div><!-- .banner-layers -->\n      <\/div><!-- .banner-inner -->\n\n            \n<style scope=\"scope\">\n\n#banner-1040820733 {\n  padding-top: 350px;\n}\n#banner-1040820733 .bg.bg-loaded {\n  background-image: url(https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/10\/top-banner_google_mobile.jpg);\n}\n#banner-1040820733 .overlay {\n  background-color: rgba(0, 0, 0, 0.5);\n}\n#banner-1040820733 .bg {\n  background-position: 48% 43%;\n}\n<\/style>\n  <\/div><!-- .banner -->\n\n\n<div class=\"gap-element clearfix\" style=\"display:block; height:auto; padding-top:30px\"><\/div>\n\t<section class=\"section\" id=\"section_1496244538\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1753498606\">\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n<div class=\"row\"  id=\"row-1119765853\">\n<div class=\"col small-12 large-12\"  data-animate=\"fadeInDown\"><div class=\"col-inner\"  >\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_892431200\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"1020\" src=\"https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google_mobile-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google_mobile-1024x1024.jpg 1024w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google_mobile-150x150.jpg 150w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google_mobile-300x300.jpg 300w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google_mobile-768x768.jpg 768w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google_mobile.jpg 1600w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style scope=\"scope\">\n\n#image_892431200 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover hide-for-small x md-x lg-x y md-y lg-y\" id=\"image_1811465451\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"2501\" height=\"822\" src=\"https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google.jpg\" class=\"attachment-original size-original\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google.jpg 2501w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google-300x99.jpg 300w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google-768x252.jpg 768w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/info_graphics_google-1024x337.jpg 1024w\" sizes=\"(max-width: 2501px) 100vw, 2501px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style scope=\"scope\">\n\n#image_1811465451 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<p><strong>According to Google, advertisers make $8 for every $1 they spend on Google Ads*.<\/strong><\/p>\n<p>Google Adwords can effectively reach out to potential customers actively searching for content related to client\u2019s product.\u00a0 It can also generate significant free exposure due to its PPC (pay per click) pricing model. We would evaluate client\u2019s budget, search frequency of adwords, competitor\u2019s adwords bidding strategies, in order to tailor-made a well-balanced campaign that can achieve the dual purposes of free exposure and high-quality clicks.<\/p>\n<p>Google Display Network (GDN) offers a platform for clients to place advertisements in a variety of popular websites. With attention-grabbing visual or videos, combined with targeted delivery, it is a highly effect brand building tool. Since it is based on a PPC pricing model, we can assist clients with evaluating performance of different website\u2019s placement, and adjust our bidding strategies accordingly for maximum effectiveness.<\/p>\n<p>Our one-stop-shop service includes copywriting and production of Google ads, formulating and execution of campaign strategies, monitoring and optimization of campaign strategies, which is extremely important due to the dynamic nature of the bidding environment.<\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"row\"  id=\"row-1878715309\">\n<div class=\"col medium-5 small-12 large-5\"  data-animate=\"fadeInLeft\"><div class=\"col-inner\"  >\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1661266068\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"574\" src=\"https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/maxresdefault-1024x576-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/maxresdefault-1024x576.jpg 1024w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/maxresdefault-1024x576-300x169.jpg 300w, https:\/\/noise-maker.com\/wp-content\/uploads\/2019\/09\/maxresdefault-1024x576-768x432.jpg 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style scope=\"scope\">\n\n#image_1661266068 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n<div class=\"col medium-7 small-12 large-7\"  data-animate=\"fadeInRight\"><div class=\"col-inner\"  >\n<p><span style=\"font-family: helvetica;\"><strong><span style=\"color: #000000;\">Our Work<\/span><\/strong><\/span><\/p>\n<ul class=\"ul1\">\n<li>Develop strategies for Google Adwords campaign, including selection of adwords (no limit), target audience profiling, budget allocation, bidding strategy<\/li>\n<li>Develop strategies for Google GDN campaign, including selection of placement website, selection of context placement locations, target audience profiling, budget allocation, bidding strategy<\/li>\n<li>Creative development including copywriting of ad content, production of different versions of image or video ad<\/li>\n<li>Monitoring and optimization: adjust budget allocation, bidding strategies, ad content targeting, adwords \/website\/context selection and so on, to enhance return and deliver maximum impact for client<\/li>\n<\/ul>\n<p>*Source: <a href=\"https:\/\/static.googleusercontent.com\/media\/economicimpact.google.com\/en\/\/static\/reports\/2016\/ei-report-2016.pdf\">https:\/\/static.googleusercontent.com\/media\/economicimpact.google.com\/en\/\/static\/reports\/2016\/ei-report-2016.pdf<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_1496244538 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header.php","meta":[],"_links":{"self":[{"href":"https:\/\/noise-maker.com\/en\/wp-json\/wp\/v2\/pages\/97"}],"collection":[{"href":"https:\/\/noise-maker.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/noise-maker.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/noise-maker.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noise-maker.com\/en\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":8,"href":"https:\/\/noise-maker.com\/en\/wp-json\/wp\/v2\/pages\/97\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/noise-maker.com\/en\/wp-json\/wp\/v2\/pages\/97\/revisions\/271"}],"wp:attachment":[{"href":"https:\/\/noise-maker.com\/en\/wp-json\/wp\/v2\/media?parent=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}