We assist clients with planning and execution of traditional events of different budgets and scales, such as roadshows, seminars, PR events, product demos, cooking demos, distribution of samples, etc. We also have experience with organizing online campaigns, such as social media games/lucky draws, sample distributions, online surveys, online contests (recipe competition, drawing/photography contest, etc.), online voting, etc. We develop O2O strategies by capitalizing on the massive potential of online exposure, and translate it into offline traffic at events and sales points, to deliver maximum impact for our clients.
We are also the exclusive agent of Clinic TV, the only Out-Of-Home (OOH) media platform operating at private healthcare clinics in HK. Clinic TV offers a highly persuasive marketing platform with an “implied endorsement by doctor” effect, providing a significant credibility boost for our clients’ products. Clinic TV’s audience comprise mainly of mid-to-high income families who are highly health-conscious, and willing to spend on products related to health and well-being. Our network coverage is concentrated in clinics practicing family medicine, obstetrics & gynaecology, and paediatrics medicine, and it offers the perfect marketing venue for brands promoting products related to health, nutrition, pre-natal/post-natal care, and baby nutrition & personal care.
Clinic TV was established in 2004, it is the first network-based OOH media platform in HK, offering superior reliability and flexibility to advertisers. Brands can select telecast locations, spot frequency, telecast content based on their budgets and promotional needs. Clinic TV’s advertisers include leading global brand names in pharmaceutical (Pfizer, Sanofi, Merck, Novartis, Menarini, Bayer, GSK, etc.); nutrition & supplement (Nestle, Wyeth, Mead Johnson, Friso, Jamieson, Comvita, etc.); personal care (Unilever, Johnson & Johnson, P&G, Vaseline, Oral-B, etc.); and various brands and products across different industries