Our Approach


We are your consultant.
We go many steps beyond just placing an advertisement for you. We help you identify areas for improvement and formulate marketing strategies that create value and promote synergies with your brand strategies . We offer creative recommendations on how to package and deliver your marketing messages that captures maximium engagement. We conduct competitive research and advise you on how it may affect your brand and marketing strategies.

We are research-driven.
We rely heavily on market research, competitive benchmarking, and data analysis tools to get things done. A big part of what we bring to the table lies in our effort in digging through data and translating them into meaningful, actionable strategies. We help you navigate the complex maze of data and generate post-campaign reports with easily understood implications and specific areas for improvement, so what you get is simple, actionable recommendations.

We are obsessed about maximizing the ROI of your marketing investment.
While exposures, buzz, and “likes” are important indicators of success of a marketing campaign; we believe that the most critical measurement is how much revenue is generated as a result of the marketing activity. Our scientific-approach utilizes time-series econometrics modelling, to evaluate the efficiency (ROI) and the effectiveness (response level) which enable you to understand the causality behind the key business indicators.